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Our Zero Promise

Every Optimum EFX formula was built by Ian Danney for the professional and Olympic athletes he trains. That standard comes with a promise, and here is exactly what it means.

Zero proprietary blends

Every ingredient and every dose is printed on the label. You know exactly what is in every scoop.

Zero artificial colors

Nothing is added to change how it looks.

Zero artificial flavors

Our flavors are natural.

Zero banned substances

Every formula is Informed Sport certified. Every batch is tested for substances prohibited in sport before it is released.

Zero underdosing

Every ingredient is dosed at levels supported by research and real-world use with elite athletes.

What we do use

To keep NeurON and Amino Matrix sugar-free and low-calorie, they are sweetened with a small amount of sucralose. It is listed on every label, along with everything else in the tub.

Every product is made in registered GMP facilities in the U.S. and tested to our standard before it ships.

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